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Video is no longer a ‘nice touch’ but an essential part of any website or web marketing campaign.
Today we are exposed to 500 times more information than 50 years ago - we ignore most marketing messages hence many text/image based websites are now losing ground to rich media – after all the web was not designed to be a newspaper. Here are just a few of the stats which you will see in the news feed above:
The stats are pretty compelling people love video - consider another statistic – Less than 1% of businesses will recover their web investment – the message is loud & clear – use web video or your competitor probably will!
Web video is no longer a 'glossy extra' but an essential component of successful web design. Stats show that including video in your website greatly increases: visitor time on site, CR & ROI – need we say more?
The possibilities & costs could of course be infinite so we have simplified the video production process as best as possible & stripped out unnecessary extras & silly costs – hence we can offer the service at fraction of typical agency fees
Whilst cost is stripped down artViper won't compromise on quality & uses world class crews, editors & post production teams.
We have the capability of producing amazing VFX & hiring celebrities however, the key to low cost web video production inevitably is time, we advise all customers to read more about processes & costs in the links above.
If your objective is to simply drive your sales message then we recommend 3D web video – this is much faster to produce & a lot cheaper. Please see the artViper Promotional video. Limitations of 3d web video is of course ‘reality’ so if the objective is to sell product quality or build trust – then you have no option but to invest a little more & go for product/showreel video production – the results are incredible & of course highly convincing.
The 2 most important sites to be listed on are of course Youtube & Metacafe – these are free & are indexed in google vids - we recommend all clients to upload their videos to these sites with the appropriate keyword tags for extra in the wild exposure There are of course 100s of other sites but nowhere near as big and ugly as the 2 mentioned.
Viral videos have to be funny, shocking, inspiring or jaw dropping – that’s it in a nutshell – advertisements can go viral rapidly if you get the content right – a TV plug or social media push is often enough to start the ball rolling. The regulations that apply on TV ads – don’t apply to viral ads so you can push boundaries – many virals do!
Statistics show that if you get it right you will have 4 months of massive exposure followed by lower level exposure for years – not bad for free! Success always boils down to the quality of the idea & execution of seeding. If have a good idea artViper would be happy to make your broadcast quality video viral. Word of caution - few product succeed!
What is seeding - well it’s a way of building web video views so your counter of the number of views shows a bigger & bigger number – it’s a kind of wow factor so the next viewer thinks ‘this video must be worth watching’. In reality were quite sane as humans & make our own minds up on what we want to watch.
A little bit of reality here web marketing companies are offering seeding services that will make your counter go off the charts with views – and it does! - usually the result is no sales & a nice pile of cash spent & unless you are a household brand don’t!.
‘you can bring a cow to water but you can’t make it drink’ – most of us remember pop-up ads which annoyed the hell of us in the past few years – with modern browsers these are kind of gone for now thank god – what has replaced these are page obscure, interject & pop under ads – whilst more acceptable. The audience for these is typically young & is willing to tolerate the intrusion so they can continue to their free music, adult or free file download without ever viewing the ad/video.
A better way of seeding to get the right kind of exposure would be video + article distribution & social media exposure – its better if we find the page with the video ourselves than for it to be forced upon us as we are already interested in the topic and we have arrived at the page of our own free will
Another common way to seed is to use ‘proxies’ to generate single views using a program to carry out the task – its not fair play sure – just our observations. It’s a seedy business if you excuse the pun!
In the case of social media it’s a way to spread the word to a network preferably friends that have large networks themselves – ‘pyramid marketing’ without the bad press if you like. To succeed the content has to be of interest to the audience – preferably viral see below! Ref article writing & distribution for more info