In this article we’ll discuss how we can use design to implement the principles laid out by AIDA (the marketing acronym , not the Italian opera ) and help create sales-orientated web pages. AIDA stands for Attention , Interest , Desire and Action ; the four steps belonging to the process of selling according to E. St. Elmo Lewis , the man behind this school of thought. AIDA can be applied to different situations which involve selling products or services, but in this article we’ll focus on how we can achieve each step through web design. AIDA principles are especially relevant to the design of landing pages , where typically marketing and web design meet online. Landing pages generally aim to sell either a product, service or a subscription. Let’s begin

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Employing AIDA Principles in Web Design

Advertise here with BSA Gmail is probably the most widely used e-mail provider between creative people. It is always simplistic, modern and always works . Personally, besides my personal e-mail, I use their “custom domain” feature for handling the e-mails of all my projects. As expected, the content there is very valuable and hard to risk losing. Gmvault is an open source tool that saves the day by backing up Gmail accounts to your drive smartly. It can backup the entire Gmail account at once and can synchronize afterwards by only picking the non-backed-up ones (there is also an optional encryption).

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Open Source Tool To Backup Gmail Accounts: Gmvault

Advertise here via BSA Javascript lacks complete string manipulation operations. Underscore.string attempts to fill that gap. Underscore.string is JavaScript library for comfortable manipulation with strings, extension for Underscore.js inspired by Prototype.js, Right.js, Underscore and beautiful Ruby language. Underscore.string provides you several useful functions: capitalize, clean, includes, count, escapeHTML, unescapeHTML, insert, splice, startsWith, endsWith, titleize, trim, truncate and so on . It is released under MIT License. Requirements: JavaScript Framework Demo: http://epeli.github.com/underscore.string/ License: MIT License Sponsors Professional Web Icons for Your Websites and Applications

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A Useful String Manipulation Extension for JavaScript

Every  SEO campaign can be  broken down into 5 fundamentals , then segmented into off-site (link building) and on-site (content) approaches to identify and understand the application. This webinar recap and slide deck (at the bottom of this post) is a top level guide to assist you with setting the correct content marketing strategy today. 1. Have a Plan A good content strategy will consist of a plan rooted in specific value-based principles. These values are those that make a website good, worth visiting, long lasting etc. The way I came to determine just what these values should be is by drawing some parallels beween human success and marketing success gleaned from the well-known self improvement book: 7 Habits of Highly Effective People . In the beginning of this book Stephen Covey outlines that all success literature over the last 2 centuries can be broken into two approaches to achieving success. One of these approaches should be considered primary, and the other secondary. Character Ethic : This is the primary way to achieve success.

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5 Content Marketing Strategy Fundamentals

Version control isn’t just something for developers and doesn’t just apply to code. Having a version history of your graphics documents may save you from that awful moment when you realize you’ve scrubbed over a crucial stage of the design process. Thanks to Dropbox, you may already be storing versions of your work without even having noticed.. Dropbox is like a time machine. It keeps snapshots of every change in your Dropbox folder over the last 30 days Version History in the Cloud Alternatively, Download the video, or subscribe to Webdesigntuts+ screencasts via iTunes , YouTube or blip.tv ! Remember, both Dropbox and Google Drive will keep snapshots of your files for just 30 days, unless you upgrade your account. You can read more of what Google have to say on the matter at support.google.com , or head on over to Dropbox Help to read up on their “Pack-Rat” pro feature (indefinite history storage).

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Quick Tip: Versioning Your Graphics Files With Dropbox

The idea behind this project was to produce a consistent set of buttons that could be used for the range of social actions frequently taken in Web applications. These actions are often important goals for users, such as connecting third-party accounts or sharing content to third-party platforms, so their appearance has to be attractive and clear. The standard buttons provided by third parties (such as Facebook, Twitter and SoundCloud) vary in size, style and interactivity. A consistent button set could reduce a lot of that visual noise and inconsistency. Furthermore, having it in CSS format means that changing the text for certain actions would be a breeze for developers, and it also allows administrators of non-English websites to translate labels into their native languages. The button set was designed from the beginning to require no extra markup, and the elements used are entirely the choice of the (semantically considerate) designer. All buttons are fully scalable and customizable, and they degrade gracefully on older browsers, although the aesthetics in IE 6 and 7 are admittedly inferior to image-based alternatives.

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Zocial Button Set: 72 CSS3 Buttons

Advertise here with BSA Info: This is a review of a paid resource. There are lots of jQuery plugins around that handle specific tasks and, for JavaScript-heavy apps, we may end up in using many of them. Working with such many different resources at the same project is sometimes hard and can be time consuming as they all have their way of coding, different APIs, styling support… Infragistics , a creative company focused on building user interface development tools, has a professional and complete jQuery Toolset that solves many JavaScript-related tasks beautifully. The toolset is HTML5-powered and works cross-browser/platform with support for mobile + all of them are optimized for high performance. What is inside? Charts First of all, it has a full-featured charting library with support for 15+ chart types (pie, bar, line, area, bubble, radial) where they can be used side-by-side too. Charts are interactive , they can respond to events like hover or click and can be zoomed to better see a specific range

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Infragistics jQuery Controls – Impressive & Professional jQuery Toolset

Editor’s Note : This post is the first in the new Smashing Daily series on Smashing Magazine, where we highlight items to help you stay on the top of what’s going on in the industry. Vasilis van Gemert will carefully pick the most interesting discussions, tools, techniques and articles that were published recently and present them in a nice compact overview. Vasilis goes through dozens of RSS feeds and hundreds of tweets so that you don’t have to. Do you find the new series interesting? What would you like to have? And what wouldn’t you like to see?

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Smashing Daily #1: Mobile Device Lab, Browsers and Animated GIFs

Advertise here with BSA Many of us probably heard the? EU Cookie Law already and thinking about “what to do” and many others should be saying: “cookie what?”. What is it? It is a?European Union e-Privacy Directive that will become active on 26th May 2012 and “requires website owners to take the permission of the user before placing anything (cookies, HTML5 local storage..) to their computer for tracking them (cookies exist in analytics apps, many sign-up/login pages, widgets, etc.). Which websites need to take action? It binds any EU-located individual and organization’s website , no matter where the website is hosted at. Some EU countries are already applying it and? UK will begin to enforce it by?26th May 2012 ?(also, websites breaking the law can be fined up to ?500,000). jQuery Plugins For EU Cookie Law In order to make our websites compatible with the EU Cookie Law easily and quickly, here are 2 handy jQuery plugins that will help managing cookies + asking user’s permissions for storing them: Cookiecuttr This is a beautiful plugin that handles many scenarios you may need to obey the?EU Cookie Law.

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EU Cookie Law: 2 jQuery Plugins To Not Break It

Advertise here with BSA Info: This is a little different post than you see everyday at WRD. It is a concern that popped up while working on “speeding up stuff” and think/hope it is worth discussing. Please share what you think. I’m usually a fan of hosting all the files used in websites myself , under the same location with the website itself. When an image or JS file needs to be updated, no need to update it from a remote URL but just change the file hosted under the same website/FTP account. However, this is not how things work the fastest .

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If A Single File Gets Hacked, Will Millions Of Websites Be Affected? (Discussion)