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Reducing Abandoned Shopping Carts In E-Commerce

In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% 1 of online shopping carts are abandoned. An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left without completing their purchase. A month later in April 2014, Econsultancy stated 2 that global retailers are losing $3 trillion (USD) i ...

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Constructing Your Instapage Landing Page

In the first part of this short series we covered the fundamentals of what landing pages are. In this part, we’ll walk through the construction process of an Instapage landing page. How to Build Your Page Designs that were first built within Photoshop should be converted to a pixel perfect landing page on the Instapage platform. All pages are structured by following the 960 grid system and by using horizont ...

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How to Create a Landing Page Through Instapage

In this tutorial series I’m going to explain the process of creating your very own landing page template using the Instapage builder. I’ll first give you an overview of the different types of landing pages and then, in the following part, I’ll provide a step by step process on how to create an Instapage template that you can sell on Themeforest. What is Instapage? Instapage was crafted to help untrained and ...

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Design Accessibly, See Differently: Color Contrast Tips And Tools

When you browse your favorite website or check the latest version of your product on your device of choice, take a moment to look at it differently. Step back from the screen. Close your eyes slightly so that your vision is a bit clouded by your eyelashes. Can you still see and use the website? Are you able to read the labels, fields, buttons, navigation and small footer text? Can you imagine how someone wh ...

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The Tuts+ Recommended Web Design Reading List

The Tuts+ Web Design Instructors are an opinionated bunch, so I asked them what their favourite design books are. Here’s what they think you should read, broken down into digestible sections: Design Principles Responsive Web Design UX and Usability Typography SVG CSS WordPress JavaScript 1. Design Principles Universal Principles of Design By William Lidwell, Kritina Holden and Jill Butler. It’s organized li ...

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20 Awesome Tools And Resources For Creating A Website

Web developers and designers are very sought after in our current market. Seeing as the Internet is a big part of our lives nowadays, it is mandatory for all business owners to set up a website for their business. So they turn to the web development community. But just a website won’t do any more, now developers and designers need to make memorable, interactive pages that will attract as many customers as p ...

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Improving Your Information Architecture With Card Sorting: A Beginner’s Guide

Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. When planning your IA, involve users of your website in the process as soon as you can. In this article, we’ll discuss card sorting, a tried and true technique for doing just that. We’ll go through some practical tips for running ...

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The A to Z of Sketch

This A-Z list breaks down each tool within Sketch, including links to relevant tutorials here on Tuts+ and descriptions of what each tool can do. This list will be continually maintained and updated, so make sure you check back regularly! # 9-Slice Image : Slice your bitmap images into nine different sections to aid scaling. You can click and drag any of the four points in the middle to adjust these section ...

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