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Benton Modern, A Case Study On Art-Directed Responsive Web Typography

Having the ability to set legible body copy is an absolute must, and we’ve come a long way with web typography since the dawn of web design. However, I feel like we have allowed the lack of variety prior to the rise of web fonts to dampen our creativity now that thousands of web fonts are at our disposal . Have usability conventions and the web’s universality steered us away from proper art direction? Have ...

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A Better Way To Design For Retina In Photoshop

Recently, I had a project in which I needed to produce high-fidelity screens for a tablet. I was to present these screens on the device and also produce a clickable prototype. They needed to be pixel-perfect. The timeline was tight (as always), so I went with my go-to tool, Photoshop. I’ve been using it for over ten years, and it gives me the fastest high-quality output. Are you designing at “Retina” resolu ...

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Sign on the Dotted Line: Finishing Your Animation With Waypoints

In the previous tutorial we animated an SVG signature using CSS. It’s a great effect, making it appear as though the words are being written right there on the screen. In this tutorial we’ll take things further and use Waypoints to trigger the animation when we choose. The Problem Our animated signature isn’t perfect–the writing effect begins when the page loads, even if the SVG is at the bottom of the page ...

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Design Principles: Compositional Flow And Rhythm

When someone lands on a page of your site what do you want that person to do? Where do you want them to look? What information do you want your visitors to notice and in what order? Ideally, you want people to see your most important information first and your next most important information second. You want potential customers to see the copy that will convince them to buy before they see the “Buy Now” but ...

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TemplateMonster Giveaway: 5 Premium eCommerce Themes

Looking to start your own online store? Do you prefer ready-made designs over custom-made ones? Are you limited on budget and can’t spend much on a website template? Then you’ve reached the right place. Today we are pleased to announce that you can obtain 1 of 5 premium ecommerce templates by TemplateMonster for free. They include: Magento themes, OpenCart templates, PrestaShop themes and WooCommerce themes ...

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Adobe Illustrator’s SVG Interactivity Panel Explained

SVG is on its way to being a staple part of web development and design. Understanding SVG and being able to list it among your skills is becoming more and more important. In today’s tutorial we’re answering a specific request from a Tuts+ reader. We’re going to take a look at a tool in Adobe Illustrator which helps authoring of SVG interactivity with JavaScript. It’s called–wait for it– The SVG Interactivit ...

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How to Get Quality Feedback From Your Clients

Client feedback can be one of the hardest parts of the web design process, often leading to hours of wasted iterations and endless debates. In this short video tutorial, I'll show you how to speed up the process by handling client feedback effectively. Specifically, I will explain: why you should never ask what the client thinks of the design which questions you should ask to get more effective feedback why ...

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Richard Pearson, Art Director: Creativity, Trust and Building a Shared Vision

Editors Note: In this series, C onversations with Creative Collaborators , we look at the place of photography and how it is used accross creative industries. In this instalment we meet Richard Pearson, Art Director at Manchester based creative communications agency BJL to chat about the challenges of working in advertising photography to create campaigns for internationally known brands. Hey Richard, thank ...

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