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Size Matters: Balancing Line Length And Font Size In Responsive Web Design

As we refine our methods of responsive web design, we’ve increasingly focused on measure (another word for “line length”) and its relationship to how people read. ?The popularization of the “ideal measure” has led to advice such as “Increase font size for large screens and reduce font size for small screens.” While a good measure does improve the reading experience, it’s only one rule for good typography. A ...

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Applying Participatory Design To Mobile Testing

People use their mobile devices everywhere: on the train, while waiting in line, sitting on the couch. As much as we aim to design our mobile apps and websites for contextual use, testing their usability in context can be challenging. While getting out in the field for user testing is not always realistic, simulating much of that contextual experience in a lab is possible. One approach to mobile testing is ...

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Testing Mobile: Emulators, Simulators And Remote Debugging

In the early days of mobile, debugging was quite a challenge. Sure, you could get ahold of a device and perform a quick visual assessment, but what would you do after discovering a bug? With a distinct lack of debugging tools, developers turned to a variety of hacks. In general, these hacks were an attempt to recreate a given issue in a desktop browser and then debug with Chrome Developer Tools or a similar ...

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Is Your Responsive Design Working? Google Analytics Will Tell You

Responsive Web design has become the dominant method of developing and designing websites. It makes it easier to think “mobile first” and to create a website that is viewable on mobile devices. In the early days of responsive Web design, creating breakpoints in CSS for particular screen sizes was common, like 320 pixels for iPhone and 768 pixels for iPad, and then we tested and monitored those devices. As r ...

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Working Harmoniously With Your Team on Web (and Email) Projects

In recent weeks, our team had the rather demanding task of designing ten email templates in time for the launch of Canvas , a new and easy-to-use email newsletter builder in Campaign Monitor .  On top of the regular requirements which come with building templates for an email marketing service that designers use (for example, that campaigns look good, even on mobile devices!) there were a couple of extra th ...

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What 22 Billion Newsletters Tell Us About Designing For Mobile Email

Do you know which platforms and email clients to focus on when creating an email newsletter for yourself or a client? Using the data from over 22 billion email subscribers, we determined what designers should prioritize, both this year and beyond. In this article, we’ll interpret the numbers from our “ Email Marketing Trends 40 1 ” report to help designers like you make informed decisions about what works a ...

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Mobile Onboarding: A Beginner’s Guide

Nowadays, displaying onboarding screens to first-time users has become a common practice in mobile apps. The purpose of these onboarding screens — also referred to as walkthroughs — is to introduce the app and demonstrate what it does. Given that these are often the first set of screens with which users interact, they also set the users’ expectations of the app. Therefore, it is essential that those involve ...

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How Limitations Led To My Biggest App Store Success and Failure

Look at your calendar. If you’re anything like me, all you see are meetings, places to go, things to do, people to meet and not a lot of white space. Few people love their calendar. So, we set out to change that, and we learned a lot in the process . Our app is an iPhone app that flips your calendar upside down and lets you focus on the free time in your day, instead of all the busy time. The app itself has ...

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